Privacy Policy

Welcome to Pawsum Beds. This Privacy Policy outlines how we collect, utilize, and safeguard your personal information when you visit or make a purchase from our website.

Personal Information We Gather

During your visit to our website, we automatically collect specific details about your device, including your web browser, IP address, time zone, and cookies installed on your device. Additionally, we gather information about the web pages or products you view, as well as the websites or search terms that directed you to our site. We term this automatically-collected information as "Device Information."

We utilize various technologies to gather Device Information:

• Cookies: These are data files stored on your device that usually contain a unique anonymous identifier. For more details on cookies and how to disable them, please visit All About Cookies.
• Log files: These files track activities on our site and collect data such as IP addresses, browser types, Internet service providers, and date/time stamps.
• Web beacons, tags, and pixels: These electronic files record information about your browsing activity on our site.

Additionally, when you make a purchase or attempt to do so through our website, we collect certain information, including your name, billing address, shipping address, payment details (including credit card numbers for Mastercard, Visa, and American Express), email address, and phone number. We term this information as "Order Information." In this Privacy Policy, when we mention "Personal Information," we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We utilize the Order Information we collect primarily to fulfill orders placed through our website, including processing payment information, arranging shipping, and providing invoices and order confirmations. Additionally, we use this Order Information to:

• Communicate with you;
• Assess potential risks or fraud associated with orders; and
• Provide you with information or advertising related to our products or services, in accordance with your preferences.

We utilize the Device Information we collect to assist us in identifying potential risks and fraud (particularly IP addresses) and, more broadly, to enhance and optimize our website. This includes generating analytics to understand how our customers browse and interact with our site and to evaluate the effectiveness of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to aid us in utilizing your Personal Information as described above. For instance, we utilize Shopify to power our online store, and you can read about how Shopify uses your Personal Information here. We also use Google Analytics to comprehend how our customers use our site, and you can read about how Google uses your Personal Information here. You can opt-out of Google Analytics here.

Furthermore, we may disclose your Personal Information to comply with applicable laws and regulations, respond to legal requests for information, or to protect our rights.

Behavioral Advertising

As mentioned, we utilize your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. For more details on how targeted advertising functions, please visit the Network Advertising Initiative’s ("NAI") educational page here.

You can opt-out of targeted advertising by using the links provided below:

• Facebook
• Google
• Bing
• Instagram
• Pinterest
• Twitter

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.

Do Not Track

Please be aware that we do not alter our website’s data collection and usage practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you possess the right to access the personal information we hold about you and to request corrections, updates, or deletions of your personal information. If you wish to exercise this right, please contact us using the information provided below.

Moreover, if you are a European resident, please note that we process your information to fulfill contracts we may have with you (such as when you place an order through our website) or to pursue our legitimate business interests, as outlined above. Additionally, your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

We maintain your Order Information for our records when you place an order through our website, unless you request us to delete this information.

Changes

We reserve the right to update this Privacy Policy occasionally to reflect changes in our practices or for operational, legal, or regulatory reasons.